Dongfeng Yueda KIA first half net profit fell 60% to accelerate the dealer network back worrying sit

Dongfeng Yueda KIA first half net profit fell 60% to accelerate the dealer network back worrying situation of dealer network back acceleration status of Dongfeng Yueda KIA channel is the first half net profit appears more than 60% of the decline in Wang Wenxi this year 1~8 month, Dongfeng Yueda KIA Automobile Co. Ltd. (hereinafter referred to as "Dongfeng Yueda KIA") total sales of only 54.2% of the annual sales target; the first half of the year, net profit of Dongfeng Yueda KIA appeared in more than 60% decline. This situation continues, this year the Dongfeng Yueda KIA is likely to fall into the "double volume profit loss" embarrassing situation. With sluggish sales correspondingly, since 2015, Dongfeng Yueda KIA has been in the dealer network back in dilemma. "Chinese business newspaper" reporter visited found that this situation has spread to Beijing, a Dongfeng Yueda KIA dealer stores such as Beijing is located in the Asian Sports Village auto market has quit this year. According to the dealer stores belonging to the dealer Group official said that the reason is the group’s own business network back adjustment, KIA had no direct association with the Dongfeng Yueda, but some industry insiders believe that the net profit and sales fell together, is one of the leading causes of dealers to choose to leave. Nevertheless, KIA is Dongfeng Yueda has not stopped the pace of expansion channel — October 14th, Dongfeng Yueda KIA Automobile Co. Ltd. will be held in Shandong Ji’nan District dealer recruitment conference, continue to expand the channel network. With the end of "impulse" doomsday arrival, Dongfeng Yueda KIA can complete the annual sales task, has become suspended in the manufacturers and distributors on the head of a sword. Puerile to increment according to the semi annual report of Dongfeng Yueda KIA’s parent company, Jiangsu Yueda investment Limited by Share Ltd released by KIA, Dongfeng Yueda first half net profit last year fell 63.89%. This is the Dongfeng Yueda KIA after the first half of 2015 fell 42.56% after second consecutive years of net profit fell sharply. About the causes of decline in profits, Dongfeng Yueda KIA said, this is because in the "profit" to consumers, Dongfeng Yueda KIA Automobile Co. Ltd. public relations minister Ji Tongshun said: "for the enterprise, not all the time to make a profit." From the market perspective, Dongfeng Yueda KIA’s profit margin is not big. In Beijing Dongfeng Yueda KIA dealer 4S stores, is considered to be the hot running models of the K5, the discount rate has exceeded 30 thousand yuan mark. And this time from its official listing last year, less than a year. "We are now walking route puerile." An internal staff told reporters. In another dealer 4S shop, the reporter also got a similar answer. "We are now the main means of marketing strategy is to fight price." The staff told reporters, "originally, the price of K5 in 180 thousand between ~19 million, now have the privilege, the old K5 can offer 40 thousand yuan, the final price of 120 thousand yuan, but also give navigation; and the new K5 is also 30 thousand yuan discount, 150 thousand yuan will be able to take it." Reporters visited the dealer in the Beijing area 4S shop found that the current theory相关的主题文章: